The Geopolitics of Consumers | When Purchases Become Political
A new executive briefing for January 2026
A new nexus that is reshaping organizations and global power.
The Geopolitics of Consumers: When Purchases Become Political
January 2026 | Geopolitical Foresight
Boycotts. Corporate exits. Reputation threats. Geopolitics is no longer just about big powers throwing punches. The world of consumers is also being drawn into the arena. People and businesses are approaching purchasing decisions through the lens of geopolitics, not just cost, features, or innovation.
However, what has happened so far is only a glimpse of what is forming.
As global fights heat up, consumers could be caught in the middle or may be driving a new revolt. The next moves organizations make could permanently change how businesses operate and how the global economy functions.
In the world of geopolitics, consumers have never been part of the equation. Now they are. Winning them requires knowing what they will do next.
Inside the Executive Briefing
This executive briefing unpacks what the geopolitics of consumers is, how it is taking off, and the next scenarios that executives and policymakers must plan for.
In this report:
Key Signals → Examples that show the geopolitics of consumers is already forming across markets.
Strategic Scenarios → Unparalleled geopolitical foresight on where the geopolitics-consumer nexus will go next.
Actionable data → Dozens of data points that reveal how economies are changing from the standpoint of geopolitics and consumers.
And much, much more.
Why It Matters
The old archetype of a consumer no longer works. Every business must master geopolitics to keep its customers happy, a new correlation. Every government must treat consumers as a variable of geopolitics, to keep adversaries in check.
Business and geopolitics are intersecting beyond supply chains or financial limits. Consumers have a new outlook. What they buy or shun, and why, will shape the future of organizations.
Who Should Have This Now
CEOs and corporate leadership navigating geopolitical upheaval
Boards seeking to prepare for what’s next
Executives managing strategy, expansion, marketing, or growth
Investors imagining the new verticals or innovations
Policymakers guiding economic and external decision-making
Unlock Now
The Geopolitics of Consumers will penetrate every business, regardless of size or sector. The path to growth increasingly runs through the world stage.
👉 Purchase the report now for US$2,500.00.
About the Author
Written by Abishur Prakash, known worldwide as Mr. Geopolitics. Since 2013, Prakash has been guiding global leaders through geopolitical shifts and transformations. He is the author of five books and the founder of The Geopolitical Business, Inc., a strategic advisory firm in Toronto, Canada. His ideas have been featured in CNBC, Nikkei Asia, Scientific American, Politico, and more.
Also Available:
Quarterly Geopolitical Foresight: Top 10 Geopolitical Shocks Threatening Businesses in Q1 2026 (And Beyond)
Monthly Geopolitical Foresight: The New Supply Chain Order
Customized Foresight Reports: Deep dives on a specific disruption.
Private Executive Briefings: Closed-door, tailored sessions with Abishur Prakash.
For all questions or ideas, contact abishur at mrgeopolitics dot com
Mr. Geopolitics is the property of Abishur Prakash / The Geopolitical Business, Inc., and is protected under Canadian Copyright Law. This includes, but is not limited to: ideas, perspectives, expressions, and concepts. Any use, including sharing or interpretation, partly or wholly, requires explicit written permission.