💼🇷🇺 Boycott Over? Why the Corporate World Will Return to Russia

The forces driving a business U-turn

Mar 06, 2025

∙ Paid

The world is holding its breath as the US and Russia finish their second meeting in Istanbul after their first in Riyadh. Before Trump’s inauguration in January, officials in the EU were exploring what to do if the US did a one-eighty and retracted sanctions on Russia. Such an idea was considered a non-starter in Western circles, as it would literally split the West.

But now, the situation with Ukraine is up in the air following the altercation between Trump and Zelensky in the Oval Office. Few know if there can be a peaceful resolution to the Ukraine war.